To ensure a smooth and successful collaboration, here's an outline of how I typically approach design projects:

Research & Mood Board Creation:

Based on your questionnaire responses, I will conduct thorough research into your industry, competitors, and target audience. I will then compile a mood board – a collection of images, colours, typography, and textures – to establish a clear visual direction and ensure we are aligned on the aesthetic before moving forward.

Sketch Concepts:

Once the mood board is approved, I will begin the ideation phase, translating concepts into rough sketches. This allows for rapid exploration of various layouts, compositions, and elements without getting bogged down in digital details. These initial sketches will be shared with you for early feedback.

Digital Concepts:

With your input on the sketches, I will develop 2-3 distinct digital concepts. These will be more refined and present different visual approaches based on our discussions, giving you clear options to choose from.

Development & Refinement:

After you select a preferred concept, we will enter the development phase. This involves iterative refinement, making adjustments to colours, typography, imagery, and layout based on your feedback until the design is perfected.

Finalization & Delivery:

Upon your final approval, I will prepare all necessary files and assets for your project in the required formats, ensuring they are ready for immediate use across all your intended platforms.